Planning a Whole Month of Social Media Posts

Being a professional writer in any capacity comes with a side of marketing, whether we like it or not. Whether we are traditionally published or self-published, all authors will be expected to do their own marketing. Social media has become almost essential for writers. If you don’t have a following, how will you reach potential readers? While it seems like a scary concept – putting yourself out there on social media, especially if you’re more introverted – it can really have a great pay off for your writing career. But being on social media means you have to come up with interesting and varied content to share with your followers. And I have some tips for how to plan out a whole month of social media content. 

Use a Content Calendar

The best way to start planning content is to get organized. And you can get organized by using a spreadsheet or Google Calendar to list out your entire publishing schedule. That way you can see when you have a book launch or promo event coming up, and from there you can begin planning out your content for the month. 

Pick Your Social Networks

Contrary to popular belief, you don’t have to be on every single social media network that there is. However, whichever ones you do chose to promote yourself on, you should be frequently active and engaging with your readers. And if you are using more than one social network, it is advised that you make a space on your calendar for each social media profile that you’re planning to post on, that way you can keep track of your content. 

Posting Frequency

It is entirely up to you if you’re going to be posting once a day, twice a week, or several times a month. Either way, try to be consistent in your posting schedule. Also, don’t be afraid to repurpose your content across different platforms in order to save yourself time and energy. Granted, you will want to use an organizational tool to help you plan out your strategy.

Content Pillars

Content pillars are basically the subcategories for your social media posts. These can be such things as behind the scenes, book promotions, writer memes, etc. Once you’ve come up with what these content pillars, you can go about planning out your calendar for the month. Usually it’s a good idea to have at least 3 to 5 different ones that you share across different social media platforms according to your publishing schedule. 

Tips to Stay Motivated

Coming into November there are probably a fair few of us who are giving NaNoWriMo a shot. Whether it’s your first time participating or you’re a seasoned vet, there will always be the problem of motivation that arises at some point throughout the month. It’s a natural part of the writing process to reach a certain point where the words don’t flow as easily and you’re finding yourself grasping at straws. When this happens during NaNoWriMo, it’s easy to throw in the towel and give up. But if you want to try to push through and stay motivated here are some tips to pushing yourself to write when you’re not feeling it – they can even be used outside of the sacred writing month of November as well!

Tip 1: Establish a Routine

Getting into a habit and sticking to it is the best way to combat any feelings of burnout. Whether it’s your home office, an outdoor café, your living room sofa, pick a place you’re most comfortable in and make it a habit. You can allot yourself as little as 20 minutes a day, but make sure you squeeze it in. You’ll find that the simple act of making a routine helps you write something, even if it’s not your best work. The key is just getting it out on paper. The editing comes later. Personally, I’ve also found that trying to fit in your writing in the morning works best because as the day wears on you will end up finding more excuses and distractions to draw you away from your writing. I know that’s not what the night owls want to hear but try giving morning writing a chance. It might surprise you.

Tip 2: Get Rid of Distractions

When I write during the week, I usually have a timer that I set for 20-40 minutes – depending on how early I managed to wake up. However, I always place it on the opposite side of the room, face down and notifications off, so I don’t get distracted. If it’s next to me on the table I’ll fall down the rabbit hole of scrolling through social media. If you know that you can’t write without looking at your phone, leave your phone in another room or on the opposite side of the room. If you get distracted checking work emails on your laptop then forgo the laptop and write using pen and paper. If you get distracted doing research for your story then perhaps try plotting ahead of your writing session that way the research is already done and you can just write. This time, however long or short, should be solely focused on producing words. Everything else can wait. And if you know what your weaknesses are in terms of distractions, try eliminating them ahead of time so you can have a productive writing session. 

Tip 3: Daily Goals

Giving yourself a daily word goal helps to keep you on track. Even if it’s something small like 500 words, it’s still something that can serve as a motivator to keep going. If you’re someone who doesn’t necessarily like thinking word count, then maybe make your goal something like finishing a certain scene you’ve been working on or writing another character’s perspective. So long as you have something that you are striving for on a daily basis you can battle against the distractions and writer’s block.

Hope these tips were helpful and good luck this November!

Writing 10k in One Day

How many of us have participated in writing challenges like NaNoWriMo or its April and July offshoots of Camp NaNoWriMo? Chances are we’ve done it at least once, maybe twice. But how many of us have been successful at it? We all want to think of ourselves as writers who can pump out a huge word count like it’s nothing. But the reality is many of us really struggle to write even a fifteen-hundred words in one session. 

I recently decided to partake in the July Camp NaNoWriMo. And in my annual fashion, within a week I was well behind my word count goals. It’s not that I didn’t do any writing, it’s just that I got distracted. I started writing everything that wasn’t the manuscript that I was meant to work on. So, what do you do when you’re 10k behind your goal? You do your best to catch up in the span of a weekend. 

But is it possible to pump out 10k in one day? Yes, it is. It just takes a lot of patience, persistence, and a looming deadline that scares the crap out of you. For me, that looming deadline was getting this manuscript finally finished and sent off to a professional editor on the first of August. And that is what got me to write 10k words in one day. 

And here are some useful tips and tricks that I used in order to get it done: 

Know What You’re Writing

This is very important because if you have a direction for your story then the 10k will flow slightly easier. That is why if you’re doing a writing challenge, I highly recommend dedicating the entire month ahead of time to plotting out your story and creating a scene by scene break down. That way when you start tackling your word goal you can write huge chunks of story on a daily basis by just reviewing your notes. And if you need to do a catch up on the weekend, it’s much easier to get through 10k if you’ve got a fully plotted out story than if you’re just writing by the seam of your pants. 

Make A Plan

This isn’t just a plan for your writing, but for your day as well. With plenty of dedication, we can manage 10k in a day. But there is no way that can be done in an hour or two. 10k is 20 pages single spaced, or 40 double spaced. Even the fastest writers can’t manage that in a short span of time – we’ve all tried in college. What you need is a whole day. Clear the schedule, wake up early, and get ready to dedicate a good 8 hours to getting 10k done. 

Take Breaks

Even though you’re planning to be writing for roughly 8 hours in order to hit 10k in one day, that doesn’t mean you can’t, or shouldn’t, take breaks. Breaks are good. Breaks give your mind a chance to reboot for a little bit. I personally like to challenge myself to hour long sprints where I write 1,500 words in an hour, then I reward myself with a little break. During that break I’ll either get up and make a cup of tea or coffee and get back to the writing for another hour (if I happen to find myself on a creative roll), or I’ll go for a walk (if I’m feeling like I’m hitting a wall with my writing). But just be sure that you don’t do anything too strenuous or time consuming during your break that will then end up distracting you. Speaking of which…

Beware Distractions

You know how you can go the whole week not doing the laundry, but then sit down to write and suddenly the laundry needs to be done, the dishes need cleaning, the oven can use a scrub, and the bathtub should really be bleached. Don’t let yourself get distracted. If you’re like me and you can get distracted by household chores either arrange to do your writing in a different location or address the potential distractions ahead of time. If you can do housework the day before writing, do it. If you can go to a local coffee shop or if the weather is nice, write outside in a park or the beach or even your own backyard. If you have kids, arrange a playdate. If you browse the internet too much, disable your wifi and hide your phone. The less distractions there are, the easier it will be to get those 10k words done in one day. 

Keep Pushing Forward

Even if you don’t hit 10k in one day, if you are able to double what you’d normally write in a day then be proud of yourself – you’ve already done well. If you don’t get to 10k in the first try, just keep at it. It took me several consecutive Saturdays before I managed to hit a full 10k in one day. You’ll get there, just keep going.