Being a professional writer in any capacity comes with a side of marketing, whether we like it or not. Whether we are traditionally published or self-published, all authors will be expected to do their own marketing. Social media has become almost essential for writers. If you don’t have a following, how will you reach potential readers? While it seems like a scary concept – putting yourself out there on social media, especially if you’re more introverted – it can really have a great pay off for your writing career. But being on social media means you have to come up with interesting and varied content to share with your followers. And I have some tips for how to plan out a whole month of social media content.
Use a Content Calendar
The best way to start planning content is to get organized. And you can get organized by using a spreadsheet or Google Calendar to list out your entire publishing schedule. That way you can see when you have a book launch or promo event coming up, and from there you can begin planning out your content for the month.
Pick Your Social Networks
Contrary to popular belief, you don’t have to be on every single social media network that there is. However, whichever ones you do chose to promote yourself on, you should be frequently active and engaging with your readers. And if you are using more than one social network, it is advised that you make a space on your calendar for each social media profile that you’re planning to post on, that way you can keep track of your content.
It is entirely up to you if you’re going to be posting once a day, twice a week, or several times a month. Either way, try to be consistent in your posting schedule. Also, don’t be afraid to repurpose your content across different platforms in order to save yourself time and energy. Granted, you will want to use an organizational tool to help you plan out your strategy.
Content pillars are basically the subcategories for your social media posts. These can be such things as behind the scenes, book promotions, writer memes, etc. Once you’ve come up with what these content pillars, you can go about planning out your calendar for the month. Usually it’s a good idea to have at least 3 to 5 different ones that you share across different social media platforms according to your publishing schedule.
When it comes to writing a manuscript, there is one practice that is essential: outlining. The process of outlining helps us to stay focused and on track with our WIP. If we outline our story, it can also help keep us going whenever we experience the inevitable writer’s block in the middle of our work.
Outlining All at Once versus Outlining as You Go
There are pros and cons to both outlining all at once or outlining as you go. When it’s all at once, you have a very clear idea of how the entire story will pan out. Granted, this doesn’t leave your plot a whole lot of flexibility. When you outline as you go, you gain a bit more plot flexibility. But planning out the next chapter or scene as you write it means that you might end up with more plot holes appearing in your work that you will then have to fix later on.
When it comes to outlining, some of us might be tempted to make our outlines in the same document as our WIP. But it can sometimes be helpful to have an entirely different document for your outline, particularly if it’s going to be very detailed. This helps to keep your actual work from getting jumbled up.
Apps and Programs
There are various different apps and other programs that you can use to organize your work into an outline. Of course, you should do your research on the different apps and programs available, so you can pick the right one with the features that you work for you.
Let’s be honest, even when the main plot of a story isn’t romance, it still will often be included as a subplot to the story. Similar to the questions you’d ask when world building or developing individual characters, asking certain things of your character pairings is a good way to further develop your couples and make them realistic and believable to the reader. These are the types of questions that can be helpful to figure out how good a match your characters are. Of course, not all these questions need to be answered in the story itself, but it’s good information to have in order to better understand your characters.
Questions to ask about your character pairings:
What do they like about each other?
What do they not like about each other?
How did they meet?
How long have they known one another?
How open are they about their love?
Is their attraction superficial or very deep?
What do they share in common?
Who initiated the relationship?
How do other characters view their relationship?
How much does their relationship affect he story?
Are they casual or serious in their relationship?
Are they happy in their relationship?
How much time do they spend together?
Apart from our villains, we want our characters to be well-liked by our readers. Every writer wants to believe that at least one of their characters will become a fan favorite. And there are ways of achieving this, but not all the different pointers have to be used all at once. Some of them can just be food for thought.
Show Don’t Tell
A staple of writing, it’s all about the action. Rather than saying, “she is so cool,” show us why this character is so cool. The first impression of a character lasts a lot longer when it is shown through action rather than told through words.
Establish Empathy or Sympathy
Giving your reader a reason to relate to a character is the fastest way to make a good first impression. People are drawn to characters that reflect themselves, therefore by writing characters that illicit empathy or sympathy from a reader is the best way to create a bond between your reader and your characters.
Impress the Reader
People are easily impressed by those who are smart, strong, funny, or creative. So if your character has such traits lie creativity, wit, charisma, or proficiency in a certain area of skills, then don’t be afraid to show them off.
Save the Cat
Save the cat is a writing device used in screenwriting, which is meant to make a character instantly likeable if the first thing they’re shown doing is something good, such as saving a cat. Even if you’re not a screenwriter, you can still employ this in your WIP.
Establish Mystery or Intrigue
Don’t give us everything right away. Make the reader want to know more by hinting at an interesting backstory or secret that the character might have. Not only will they want to get to know the character more, but they will also stay interested in the story as well.
You’ve started your next writing project and you’re in a rush to perfect it. We’ve all been there and done that, but we must continuously remind ourselves to think things through in order to master the art.
To achieve the best drama, your protagonist must have enough information to make an informed decision. This slowly comes out in stages. By the midway point of the entire story, your character needs to have a good idea of what’s going on and who could possibly be behind it/influencing it. In order to set up the proper twist, don’t give them all of the details (aka NO info dumping).
An easy way to keep yourself in check is by remembering:
- One reveal per scene or per chapter break.
- The twist or reveal should cause an emotional effect.
Leave a miniature cliffhanger when you drop a good reveal on the readers. It will set them on edge and they’ll be lured into reading more.
What is the difference between twists and reveals?
- Reveals are why something happens (backstory info)
- Twists are what’s actually going on (new knowledge)
Be sure to watch out for the following caveats:
- Don’t add extremely obvious hints or references. Be subtle enough that readers aren’t able to guess until the last couple of twists fall into place. Make them suspicious, but don’t overdo it.
- Surprise is only half of it. Twists and reveals need to have an emotional impact or create a life-altering point of view for the protagonist from the moment of reveal and onward.
The number one thing to remember is you want readers to care about your story. Show them a protagonist forced out of their comfort zone by getting dragged through the mud, almost making a comeback, being pounded into the dirt, and then very slowly overcoming their obstacles. Your protagonist should not have a perfect score against all of the hurdles you’ll throw at them, but that’s what makes for an enticing story.