Planning a Whole Month of Social Media Posts

Being a professional writer in any capacity comes with a side of marketing, whether we like it or not. Whether we are traditionally published or self-published, all authors will be expected to do their own marketing. Social media has become almost essential for writers. If you don’t have a following, how will you reach potential readers? While it seems like a scary concept – putting yourself out there on social media, especially if you’re more introverted – it can really have a great pay off for your writing career. But being on social media means you have to come up with interesting and varied content to share with your followers. And I have some tips for how to plan out a whole month of social media content. 

Use a Content Calendar

The best way to start planning content is to get organized. And you can get organized by using a spreadsheet or Google Calendar to list out your entire publishing schedule. That way you can see when you have a book launch or promo event coming up, and from there you can begin planning out your content for the month. 

Pick Your Social Networks

Contrary to popular belief, you don’t have to be on every single social media network that there is. However, whichever ones you do chose to promote yourself on, you should be frequently active and engaging with your readers. And if you are using more than one social network, it is advised that you make a space on your calendar for each social media profile that you’re planning to post on, that way you can keep track of your content. 

Posting Frequency

It is entirely up to you if you’re going to be posting once a day, twice a week, or several times a month. Either way, try to be consistent in your posting schedule. Also, don’t be afraid to repurpose your content across different platforms in order to save yourself time and energy. Granted, you will want to use an organizational tool to help you plan out your strategy.

Content Pillars

Content pillars are basically the subcategories for your social media posts. These can be such things as behind the scenes, book promotions, writer memes, etc. Once you’ve come up with what these content pillars, you can go about planning out your calendar for the month. Usually it’s a good idea to have at least 3 to 5 different ones that you share across different social media platforms according to your publishing schedule. 

Tips for Outlining

When it comes to writing a manuscript, there is one practice that is essential: outlining. The process of outlining helps us to stay focused and on track with our WIP. If we outline our story, it can also help keep us going whenever we experience the inevitable writer’s block in the middle of our work. 

Outlining All at Once versus Outlining as You Go

There are pros and cons to both outlining all at once or outlining as you go. When it’s all at once, you have a very clear idea of how the entire story will pan out. Granted, this doesn’t leave your plot a whole lot of flexibility. When you outline as you go, you gain a bit more plot flexibility. But planning out the next chapter or scene as you write it means that you might end up with more plot holes appearing in your work that you will then have to fix later on. 

Separate Docs

When it comes to outlining, some of us might be tempted to make our outlines in the same document as our WIP. But it can sometimes be helpful to have an entirely different document for your outline, particularly if it’s going to be very detailed. This helps to keep your actual work from getting jumbled up. 

Apps and Programs

There are various different apps and other programs that you can use to organize your work into an outline. Of course, you should do your research on the different apps and programs available, so you can pick the right one with the features that you work for you.

Write Like It Matters

As writers we all have our moments of doubt. When starting out with a new idea, there is always a moment of hesitation where we question if our idea is “good enough.” It’s a reoccurring fear that we have throughout the whole writing process. It’s why we downplay our work, refuse to show it to certain people, try to skirt questions, and generally act secretive about our writing. We fear ridicule and rejection – having someone confirm our worst fear that the story we care so deeply about, is actually not “good enough.”

But what we have to remember is that our stories are important too. It’s so easy to look to those already published and successful authors and think, “there is no way I’d ever measure up.” Someone once said, “write like it matters and it will.” And that is all we need to keep in mind. So long as what we’re writing is something that we love and care about, it will translate to an audience. Every single one of us has at least one story to tell. And we shouldn’t let any fears or doubts get in our way. So, if you’re currently grappling with self-doubt, let me be the first to remind you that you’re not alone. And your work is most definitely good enough, which is why you need to keep going.

Keep on writing.

Writing Resources

As writers, we often find ourselves needing a little bit of help to navigate the task that is crafting a story. But sometimes, we don’t always know where to turn when we need a little bit of a creative boost. It is usually in those times of need that we turn to the internet for some inspiration. And below, I have put together a list of my favorite online sources for when I need a little nudge. 

Writing resources:

Fantasy Names Generator

Have you ever found yourself completely stuck as to what name you should give a character, or what to call a new piece of technology in your world? I’ve been there a few times and that is how I discovered Fantasy Names Generator. If you haven’t already discovered this website, then you really need to go check it out. It has literally a category for everything from troll names to steampunk city names to actual human names from the 20th century – chances are this website will inspire you if you’re ever stuck for a name. It’s also got a generator for character descriptions or story prompts so if you’re experiencing writer’s block a browse usually helps to give the creative wheels a turn in the right direction. 

Artbreeder

I love creating visual representations for my characters. There is something about seeing them come to life that makes their story that much more tangible for me. Unfortunately, I did not inherit my mother’s fine art skills. Instead, my repertoire for “fine art” is limited to questionably symmetrical star doodles and lopsided stick figures. And turning my characters into stick figures isn’t exactly inspiring. Thankfully, that is where Artbreeder comes in. It’s a free website where you can create characters. And it’s so much fun! Another app that I like to use on my phone is Dollify since it gives you more of a cutesy/anime look to your characters. 

Pinterest

Okay, I will admit, this one is pretty obvious. Most of you probably already use Pinterest for creating mood boards. But I thought I’d include it just incase. I cannot state enough how much I love mood boards. And Pinterest is my favorite place to search for and create mood boards. Not only have I found mood boards to be a great way of plotting out scenes or reinvigorating myself with creative energy when I hit a writer’s block, but sharing them with your followers on social media is also a great way to drum up interest in your work. 

Grammarly

Yes, regular spell check on your computer is great. But if you want that little bit extra, Grammarly is excellent. It will catch things that the regular spell check on Microsoft Word might not. And if you are choosing to do some self-editing of your manuscript, I highly recommend getting Grammarly, it’s worth the money.

Facebook Groups

If you’re stuck looking for like-minded people, look no further than Facebook. Especially in today’s current climate with the COVID-19 pandemic it’s not like we can just go out and attend writing workshops and stuff in order to meet fellow writers. So, going online and finding a Facebook group is a great way of still being able to get the benefit of having a writing circle but also remaining socially distant. And even during non-apocalyptic times, online Facebook groups can still be a great way to connect with other writers in your area or from around the world. I am personally a member of several, my two favorite ones being the Fantasy and Scifi Writers and the NaNoWriMo group. The F/SF one is great for obvious reasons, since it’s right within the two genres I tend to write and read the most, the members really understand the struggles of being a F/SF writer. And the NaNoWriMo one is another great resource as there are writers of all genres in that one. And it gets particularly busy around November, so it’s a wonderful support system to have if you ever participate in the NaNoWriMo challenge because it’s literally thousands of other writers going through the exact same struggle as you trying to finish 50k in 30 days. 

What are some of your favorite writing resources? Let me know!

When You’re Stuck On A Scene

As writers we all experience writer’s block. But nothing is more frustrating than when we are in the middle of an important scene and then, BOOM! The writer’s block strikes. And suddenly we find ourselves gently banging our heads against the desk, wondering when it will back. Getting stuck on a scene is not fun. I’ve come up with a couple ways of breaking through the writer’s block barrier:

Tip 1

Try writing the scene from the perspective of another character. Sometimes getting into the head of another character can give you a fresh perspective on your scene. 

Tip 2

Make a music playlist for the scene. Nothing helps get creativity flowing quite like music. If you use music to set the scene it might help you get through the writer’s block. I usually like to make a writing playlist ahead of time, specifically to try and get ahead of any potential writer’s block.

Tip 3

If you are artfully inclined, try sketching out the scene. Alternatively, if you’re like me and your artistic expression doesn’t range beyond stick figures then you can try making a mood board on Pinterest. Sometimes seeing a visual representation of our scene helps to get the creative juices flowing again. Alternatively, doing something creative can get us back into the writing frame of mind. 

Tip 4

Circle back to it and instead write the next scene. Just because you’re stuck on one scene in particular, that doesn’t mean that you can’t keep moving forward. Plus, this might help to get the flow going again.

Tip 5

Try writing in a different style or POV. 

Tip 6

Write the dialogue only. I really find this one particularly helpful. Sometimes we get stuck on a scene because we’re trying to set the scene with descriptions etc. But if we get the dialogue and character interactions down, we can then circle back and layer on the other elements afterwards.

Tip 7

If all else fails, get up and go for a walk, come back, make a hot cup of something, and then try again. This is my go-to solution when nothing else is working. 

What writer’s block solutions do you like to try when you’re stuck on a scene?