Some Advice: Reputation is Everything

Normally, writing blogs are just about that; most are tips and tricks on how to write better such as eliminating filler, catching redundancies, use Active Voice, etc. Others are more about the business side of writing such as marketing, self-promotion, mailing lists, etc.

In this post, I want to discuss something very near and dear to my heart, but something I see time and time again new authors throw away and that is their professionalism which affects their reputation. For people who know me as Christianmichael Dutton who writes under the pen name Hui Lang (Chinese for Gray Wolf), they know I am one and the same. I take my brand, my persona, and my interactions with everyone seriously. Everything I write here, either a blog post for Dragon Soul Press, a short story for my Red Hoods Page, or a fanfic doodle on my personal FB page, I give 110%. I am a known plotter and I typically plot out a story five or more times before deciding on how I will write the story. Then I get feedback on my work if time permits after I’ve gone through several cycles of self-editing.

Let’s start with a foundational rule:

If you’re an author who wants compensation for their work, you need to treat this as a serious business.

Let’s talk about some things that shows a lack of professionalism and how you can mitigate irreparable harm to your reputation. These things are doubly important when you’re an indie author because you have full control over your writings and publishing.  

You publish a work that isn’t edited or poorly edited. You know why it’s so hard to find a lit agent or a publisher willing to accept your story? This. This is the reason why the big trad houses have an intern whose job it is to simply read the first three pages of every work just to weed out people who cannot follow directions or send in poorly edited works. I frequently download samples of many indie authors’ books. I can’t get past the first chapter on so many of them because it comes across as if English was their second language with the help of Google Translate.

You chose a terrible cover. “Don’t judge a book by its cover,” applies to people, but not to books. If you work with a trad pub house and they slap a cover that looks like stock art drawn by an eight-year-old or you grab a cute image from Pixabay because it’s royalty free, nothing screams out, “AMATUER!” than an amateurish cover. When I see that, I think your writing matches and I don’t even bother to download the sample. If you cannot afford a great graphics artist, then go with a trad publisher who puts out great covers on their books. Check out Dragon Soul Press’ covers and see for yourself the high quality they use. Some are amazingly gorgeous (Shadows of the Fallen, I’m looking at you).

Your writing is lazy. You use Passive Voice. You used tropes and clichés that the big trad pubishers don’t want, so now your book isn’t marketable unless you self-publish. You use a ton of adverbs. You switch POVs more times than spinning on the Mad Tea Party ride at Disneyland. The rule of “Your first million words is crap,” isn’t just some made-up mantra by self-righteous authors of a bygone era. I wrote my first book when I was fourteen. It was crap. My second book was also crap. By the time I had written my third book, I already had written well-over a million words from all the campaign and adventure writing for the table-top role-playing games Dungeons and Dragons and Pathfinder. My third book still sucked. When I finished my fifth book, Fallen From the Stars, it finally looked like something I might be able to market, but it took me over a 1.5 million words to get there. If you want to fast track your learning experience, then get feedback. Serious feedback that doesn’t hold back on where you’re weak.

You don’t leverage social media effectively. As an author, you post cute cat memes, send … ahh … naughty pics to other people, launch a vitriolic diatribe against Flat-Earthers, but support anti-vaxxers, and so on. You swear like a sailor on your media pages, but you write cute furry YA stories. It’s perfectly fine to post whatever you want to post. No one should judge you for that unless you’re harassing people or being an all-around jerk, but keep it separate. Your author page should have your million loyal fans who see you as the awesome writer, and only your close friends and family get to see your cursing sailor, hedonistic anti-vaxxer jaded personality on your personal page.

This advice may come across a bit harsh, but again, review the foundational rule. Treat being an author as a serious business, forge great relationships with other authors and fans, and people will reciprocate.

Happy writing!